4 Phrases Movie Companies Apparently Think Will Make Us Want To See Their Movie, But Don’t

• “Here we go again!”
  When you see a trailer about a sequel to any movie, you can usually eliminate it as an option for next Friday night based on whether or not this phrase is uttered during the commercial. If the movie makers had to resort to the most cliché line in cinema for their commercial, then chances are the overall movie doesn’t get much more creative.
• “From the visionary creators of 300 and (maybe) The Watchmen”
   I happen to think that 300 is a wonderful movie, and Watchmen isn’t terrible in my book either, but I know a lot of people who detest both movies, and, more importantly, all the other movies created by these people have been less than stellar. After I first saw 300 , advertisements with this phrase in it used to make me excited, but after seeing flop after flop from the same people, now I just use the phrase as a warning to avoid.
• “In a world where…”
  We all know the voice when it comes on our television screens. The gruff and cold voice is usually pitching us a new movie plot. “In a world where (insert something here), one (insert main character) will do the unthinkable” Repeat with different “somethings” until desired result. Pass.
• “Staring Nicholas Cage”
  Do I really need to explain myself on this one?
  

  This time, it’s personal.